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The Pac-12 Conference and 76, the retail gas brand owned by energy manufacturing and logistics company Phillips 66, have extended the presenting sponsorship agreement of the Pac-12 championship game. The multiyear deal will have 76 continue as presenting sponsor of the 2019 Pac-12 Football Championship Game. “The Pac-12 Football Championship Game is the pinnacle of our annual conference […]
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PlayStation has renewed its multiyear agreement with ESPN and will return as the title sponsor of the Fiesta Bowl. The annual event, one of the College Football Playoff New Year’s Six bowl games, will be held on January 1, 2019, at State Farm Stadium in Glendale, Arizona. “PlayStation has been an unbelievable partner over the last two years. […]
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As electric bikes and scooters have become more prevalent, it’s perhaps no surprise there is now a sponsorship arrangement with a professional sports team. Major League Baseball’s Chicago Cubs have announced that they are partnering with Swagtron as the team’s “official electric bike, scooter, skateboard and hoverboard” for the 2019 season. The two organizations will begin providing content […]
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USA Triathlon has announced a partnership with HotelPlanner, an online provider of group hotel bookings and individual hotel stays worldwide, to serve as the national governing body’s official booking partner through 2022. “Travel is at the heart of the multisport lifestyle and being able to easily reserve a comfortable, affordable and conveniently located hotel is […]
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LA 2028 and U.S. Olympic and Paralympic Properties have hired former MLS executive Kathy Carter to lead the commercial joint venture…
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Chicago has been selected as the new home of the Intel Extreme Masters from 2018 through 2020. Started by ESL in 2006, the Intel Extreme Masters is the longest-running global professional gaming tour in the world. As part of a three-year agreement, ESL and Intel have partnered with the United Center and the Wintrust Arena to move the event to […]
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Visa has extended its long-time sponsorship of the International Olympic Committee through 2032. The company has been a sponsor since 1986…
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The PGA Tour will stage a new tournament in Detroit for the first time next season in a multiyear deal announced with Quicken Loans, which will serve as title sponsor of the event. The event…
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AEG, the owner and operator of the Amgen Tour of California cycling race, announced it is renewing its agreement with Amgen…
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Ironman has announced a new partnership with Ventum as the race series’ official global bike partner, as well as the official bike supplier…
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