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Formula 1 will officially return to Africa as part of a 10-year agreement with Rwanda. The Formula 1 African Grand Prix, presented by Visit Rwanda, is set to join the calendar in the early 2030s, marking the first Grand Prix on the African continent since the 1993 South African Grand Prix in Kyalami. The long-term […]
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FIBA has agreed an exclusive immersive live rights deal for 3×3 basketball with ticketed social presence platform L1VE that will cover the FIBA 3×3 World Tour, Women’s Series, and World Cup. Immersive live rights are a new class of media rights, and allow FIBA’s 3×3 basketball events to open an additional platform that complements existing broadcast […]
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U.S. Ski & Snowboard has announced a multi-year partnership with Pirelli Tire. The deal will run through the 2028—2029 season and makes Pirelli the latest official partner of the national governing body, joining the likes of Toyota, United Airlines, Visa, and the Utah Sports Commission. The agreement with Pirelli Tire is designed to strengthen the […]
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Electronic Arts Inc has announced the closure of its acquisition by Saudi Arabia’s Public Investment Fund, Silver Lake and Affinity Partners for a reported $55 billion. It follows an initial agreement to purchase the digital entertainment company, which was announced in September 2025, and the formal approval of the deal by EA stockholders in December […]
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The city of Greer, South Carolina, and Prisma Health have announced a 10-year, $3 million naming rights partnership for the city’s new sports and events center. The 200,000 square-foot facility will be called the Prisma Health Performance Center, reflecting a shared commitment to drive community wellness, recreation and economic development in Greer. Currently under construction, […]
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Insurance company Allstate has been confirmed as a founding partner of the LA28 Olympic and Paralympic Summer Games, as well as the official home and auto insurance partner of Team USA. It builds on Allstate’s longstanding support of student athletes through university and conference partnerships, scholarships and programs to recognize their leadership and community impact. […]
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Youth baseball and softball platform and scouting service Perfect Game has renewed and expanded its longstanding partnership with DICK’S Sporting Goods. As part of the expanded agreement, the East Cobb Complex in Georgia will officially be renamed DICK’S Sporting Goods Park at East Cobb. It comes ahead of the Perfect Game 11U and 12U Select […]
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When British newspaper The Times reported on July 28 that FIFA was exploring a new structure that would allow it to sell stakes in its prime assets (including media contracts, sponsorships, events) to private investors, few could have imagined the seismic repercussions it would have across the global soccer landscape. The news led to a swift […]
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Before the 2026 FIFA World Cup officially got underway on June 11, it was already guaranteed to be a record-setting affair — as this would be the first edition of the event in its 96-year history to feature three host countries, 16 host cities and 48 national teams competing, with 32 advancing to the knockout […]
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A few days before the 2026 FIFA World Cup Final in East Rutherford, New Jersey, on July 19, FIFA was hit with an injunction by a court in Germany relating to its ticketing prices during the international soccer tournament. According to The Guardian, the court in Frankfurt ordered soccer’s global governing body to “stop facilitating […]
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