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Latest News — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

NCAA UConn Michigan Basketball
Michigan defeated UConn in the 2026 NCAA title game at Lucas Oil Stadium in Indianapolis. (AP Photo/AJ Mast)

Seven Cities Named Finalists for Men’s and Women’s Division I Final Fours

Seven cities have been named finalists to host the respective men’s and women’s Division I Final Fours from 2032-36, the NCAA announced last week. The winning cities will be announced after the NCAA’s summer meetings next July in Naples, Florida, during which the finalists will make presentations to the NCAA staff and committee members. The […]

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Megan Rose
Megan Rose (Credit: Julio Aguilar / World Rugby)

Megan Rose to Lead First Men’s Rugby World Cup in the U.S. in 2031

World Rugby has appointed Megan Rose as managing director of the Men’s Rugby World Cup 2031 in the United States — the first edition of the event to ever be staged in North America. Rose, a former professional tennis player, will be tasked with leading delivery planning for the sport’s most ambitious Rugby World Cup […]

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NYC Marathon
Runners cross the Verrazzano-Narrows Bridge during the New York City Marathon in New York, Sunday, Nov. 1, 2026. (AP Photo/Heather Khalifa)

Q&A: Ted Metellus On The Record-Setting Popularity of the TCS New York City Marathon

The TCS New York City Marathon is an iconic event known the world over, but the 2026 edition was even more significant than usual. Sunday’s race marked the 50th anniversary of the five-borough, 26.2-mile course, which begins in Staten Island (crossing the Verrazzano-Narrows Bridge), before moving through Brooklyn, Queens, Manhattan, the Bronx and back into […]

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North Carolina A&T celebrates 100 years of the "Greatest Homecoming on Earth" in 2026. (AP Photo/Chris Seward)

Greensboro, North Carolina: Home of North Carolina A&T’s “Greatest Homecoming on Earth”

Many colleges and universities hold annual homecoming festivities, but the people who know about North Carolina A&T’s celebration in Greensboro confidently declare theirs is the “Greatest Homecoming on Earth.” GHOE, as it’s known, is a weeklong celebration of Aggie pride. Greensboro comes alive with street festivals, alumni events, student activities and a parade throughout the […]

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Big 12 commissioner Brett Yormark will depart his role in January 2027. (AP Photo/Charlie Riedel, File)

Big 12 Conference Commissioner Brett Yormark to Depart After Four Years

Brett Yormark will step down as Big 12 Conference commissioner, the league announced Friday. Yormark has been in the position for over four years, guiding the conference throughout an era of sweeping change in college sports and expanding its membership to 16, among other accomplishments. His tenure will officially end on January 31, 2027. Yormark […]

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The winners of the 2026 SportsTravel Awards (Credit: Jared Wickerham/Wick Photography)

Winners of 2026 SportsTravel Awards Announced at TEAMS ’26

The Northstar Meetings Group announced the winners of the 2026 SportsTravel Awards during the TEAMS ’26 Conference & Expo in Birmingham, Alabama, on Wednesday, honoring the best events, new venue and host city in the sports-event industry. TEAMS: Travel, Events And Management in Sports, is the world’s largest gathering of event organizers and travel planners from […]

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Texans Jaguars Football
Jacksonville Jaguars fans brought a different type of style to fandom at Wembley Stadium. (Adam Bettcher/AP Content Services for the NFL)

Football vs. Football: A British Fan’s Observations on Two Sports With the Same Name

I’ve never watched the Super Bowl. There, I said it. OK, I’ve seen the kickoff, and I’ve watched a few plays, but usually by the time some global musical star takes the stage at halftime, I’ve long since gone to sleep. So imagine my wide-eyed anticipation at watching my first full football game — and […]

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SportsAlabama2026
Sports Alabama drove more than $685 million in economic impact to the state in 2025. (Photo: Augusta Stone)

Sports Alabama Announces More Than $685 Million in Economic Impact for 2025

Sports Alabama had a banner year in 2025, and the state-wide sports organization is carrying the momentum forward with refreshed branding. Alabama’s sports tourism organization, Sports Alabama, announced that its 30 member destinations brought more than $685 million in economic impact to the state in 2025, according to an annual report released Monday. In a […]

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Red Bull driver Max Verstappen of the Netherlands makes a turn during the Formula One Miami Grand Prix auto race Sunday, May 4, 2025, in Miami Gardens. Fla. (AP Photo/Rebecca Blackwell)

From Formula One to the NFL: How The LIVE Team is Elevating Fan Activations in Sports

This is part of an occasional series spotlighting companies, destinations or individuals that will be attending the TEAMS Conference & Expo for the first time. This year’s edition will take place from October 26—29 in Birmingham, Alabama, and will feature a Rookie Reception for first-time attendees. That event will be on Monday, October 26 at […]

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World Series Rays Brewers Baseball
The World Series is back in Milwaukee for the first time since 1982. (AP Photo/Kayla Wolf)

Q&A: Marissa Werner on the Brewers, the World Series and a Spotlight on Milwaukee

Marissa Werner is a Milwaukee native who was 3 years old the last time the Brewers were in the World Series. When the Fall Classic gets underway at American Family Field on Friday night between the Brewers and the Tampa Bay Rays, Werner will be there in person, cheering on the team she has watched […]

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