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Main Feature — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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(Credit: Seattle Soccer Celebration)

Five of the Most Creative Fan Activations at the World Cup

What started out as merely a soccer tournament for 13 national teams in 1930 has become a global phenomenon with 48 teams, and organizers now see the FIFA World Cup as a significant tourism driver for their local and national economies. Almost a century later, as the United States, Canada and Mexico prepare to welcome […]

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Brazil Mexico Soccer
More than 85,000 fans came to Texas A&M's Kyle Field in June 2024 for a friendly between Brazil and Mexico that helped bring $2.6 million to the school's athletic department. (AP Photo/Julio Cortez)

Gig ‘Em Economy: College Station, Texas, and the New Game of Revenue Generation

Historically, June is a little slower in college towns. Students have mostly departed, and communities from Athens to Eugene can feel more like the smaller villages they once were. Yet for the benefit of every parking space that is suddenly available near campus there is a downside: fewer people using those spaces to go shopping […]

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Britain London Marathon
Kenya's Sebastian Sawe wins the 2026 London Marathon men's race (AP Photo/Ian Walton)

Mass Participation Event Leaders Reflect: ‘Marathons Bring Us Closer Together’

Fourteen years ago when London hosted the 2012 Olympic and Paralympic Summer Games, its official motto was “Inspire a Generation.” One month ago, Kenya’s Sabastian Sawe and Ethiopia’s Tigst Assefa did just that when they crossed the finish line at the TCS London Marathon in respective record time — Sawe became the first person to […]

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Super Bowl Football
Levi's Stadium in Santa Clara, California (AP Photo/Godofredo A. Vásquez)

2026 FIFA World Cup Host City Guide: San Francisco Bay Area, California

In advance of this summer’s FIFA World Cup, SportsTravel is delving into each of the 11 U.S. cities that will host matches during the event. This year’s edition will be the largest ever, with 48 teams (up from 32), and it will be the first to be staged in three countries — Canada, Mexico and […]

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WCup Venues Stadium Soccer
Lumen field in Seattle, which will be renamed Seattle Stadium during the 2026 FIFA World Cup (AP Photo/Lindsey Wasson, File)

2026 FIFA World Cup Host City Guide: Seattle, Washington

In advance of this summer’s FIFA World Cup, SportsTravel is delving into each of the 11 U.S. cities that will host matches during the event. This year’s edition will be the largest ever, with 48 teams (up from 32), and it will be the first to be staged in three countries — Canada, Mexico and the United […]

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WCup 2026 Host Candidates Soccer
MetLife Stadium in East Rutherford, N.J., will host the championship game for the 2026 FIFA World Cup. (AP Photo/Seth Wenig, File)

2026 FIFA World Cup Host City Guide: New York New Jersey

In advance of this summer’s FIFA World Cup, SportsTravel is delving into each of the 11 U.S. cities that will host matches during the event. This year’s edition will be the largest ever, with 48 teams (up from 32), and it will be the first to be staged in three countries — Canada, Mexico and […]

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Volleyball World
A Beach Pro Tour 2025 event in Gstaad, Switzerland (Credit: Volleyball World)

Q&A: Guido Betti, Alex Inglot on Volleyball World’s New Beach Concept

Guido Betti was a professional volleyball player in Italy for 11 years and has now been involved with the sport for almost three decades. Since 2007, he has shaped the future of volleyball, both at an international federation (Fédération Internationale de Volleyball) and at a commercial level with Volleyball World, a dedicated commercial entity designed […]

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Screenshot 2026-05-07 164547
The ITTF World Team Table Tennis Championships London 2026 (Photo Credit: ITTF)

‘Marty Supreme’ Momentum Fuels Global Table Tennis Fever in London

What is the best sports movie of all time? There are the usual candidates, such as Rocky and Chariots of Fire, both of which won Best Picture at the Academy Awards. Then there are films whose popularity spans generations, such as Field of Dreams, Miracle, Rudy and Space Jam. Those movies are timeless, but they […]

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WCup Venues Stadium Soccer
The Kansas City Stadium ahead of the 2026 FIFA World Cup (AP Photo/Charlie Riedel)

One Month to Go: 10 Key Questions as World Cup Draws Near

This year’s FIFA World Cup will be the largest ever. It will cover the most ground (being hosted by three countries). It will feature the most teams (48, up from 32). It will have the most games (104, up from 64). And it’s nearly here. Eight years after the United bid from the U.S., Canada […]

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