The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
FIFA and Globant have signed an expanded partnership, which will see the digitally native company deliver a portfolio of IT solutions, software and digital platform development services across FIFA’s ecosystem. After beginning their collaboration four years ago, the expanded agreement will include enhancements to FIFA’s digital platforms and a new mobile app that will help […]
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SportsTravel has hired Paul Stevens as its senior editor, based in the United Kingdom — the first international editorial position in the brand’s nearly 30-year history. Stevens will play an integral role in international coverage for SportsTravel and represent the brand across the sports-events industry and at Northstar Meetings Group Sports Division events, including TEAMS […]
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The Columbus Crew and the ScottsMiracle-Gro Company have announced the expansion of a 15-plus year partnership that will include a new multiyear agreement that will including naming rights to the club’s stadium in Columbus, Ohio, which was previously known as Lower.com Field. Beginning with the 2026 season, the venue will be known as ScottsMiracle-Gro Field. […]
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FIBA has partnered with premium Swiss sportswear brand FOURTEEN to serve as the official apparel supplier for all FIBA’s 3×3 basketball global events. Launching for the 2026 season, the collaboration will see players kitted out in specific 3×3 basketball apparel that reflects the sport’s fast-paced action and urban culture roots, balanced with the FOURTEEN brand’s […]
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Sports and live entertainment company AEG has announced a multi-year renewal of its global partnership with Marriott Bonvoy, the travel membership platform of Marriott International. After first announcing a singular partnership in 2013, the renewed agreement is set to build enhanced international reach, a heightened focus on music and a more connected fan journey made possible […]
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The organizers of the 2034 Olympic and Paralympic Winter Games have chosen “Utah 2034” as the new identity of the host efforts, a move designed to embrace and unite communities across the state, including Salt Lake City and Park City, where many of the events will be staged. The move came with 3,000 days to […]
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Asheville, North Carolina, will remain the host of the Ingles Southern Conference Basketball Championships through 2035, under a new agreement between the collegiate conference, the city of Asheville, Explore Asheville powered by the Buncombe County Tourism Development Authority and the Asheville-Buncombe Regional Sports Commission. The deal continues a long-standing partnership between the four entities. “This […]
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Real Madrid C.F. is partnering with global entertainment studio Moment Factory to create Realmadrid Games, a multi-level interactive journey around the newly renovated Bernabéu stadium. Described as a “world-first permanent multimedia activation,” the experience is designed to extend the fan journey beyond match days and develop immersive interactivity, while transforming underutilized spaces into year-round attractions. […]
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Global financial technology platform Intuit has announced that it has retained its sponsorship of the 2028 Olympic and Paralympic Games in Los Angeles as a Founding Partner in the financial management software category. It becomes one of the first companies to retain the naming rights for an Olympic Games venue, with Intuit Dome hosting five-on-five […]
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Knighthead Capital Management, the owners of Birmingham City Football Club and the minority stakeholders of the Birmingham Phoenix cricket team, has unveiled a new stadium design for Birmingham City Football Club. The proposed 62,000-capacity stadium, designed in collaboration with Heatherwick Studio and MANICA Architecture, would be expected to host a range of sporting and entertainment […]
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