Category: Basketball

Basketball — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Columbus Final Four logo
The logo pays homage to Columbus's status as "Arch City." (Courtesy Greater Columbus Sports Commission)

2027 Women’s Final Four Logo Honors Columbus, Ohio

The 2027 Women’s Final Four logo has been unveiled, featuring nods to the host city of Columbus, Ohio, and designed by Section 127. The logo has black and chrome features and utilizes blue and yellow in homage to the Columbus flag, while the arch at the top references the town’s recognition as “Arch City.” “We […]

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MAAC Mount St. Mary’s Iona Basketball
The MAAC was founded in 1980 and now has 13 member schools. (AP Photo/Chris Szagola)

MAAC Extends Deal With Atlantic City For Basketball Tournaments

Atlantic City will host the Metro Atlantic Athletic Conference men’s and women’s basketball tournament from 2027-2031, which will keep the event in the city where it has been held since 2021. The conference conducted a year-long process to evaluate a variety of options, including hosting events on campus, at a neutral site or a hybrid, […]

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Paducah Sports Park
(Credit: Paducah Sports Park / Kentucky Sports Alliance)

New Sports Venues to Watch in 2026

Editor’s Note: This story has been updated to reflect new information. This will be a bumper year for global sports events, with both the Olympic Winter Games in Milano-Cortina and the FIFA World Cup in North America this summer. That will put a spotlight not just on athletes but on new and renovated venues, from […]

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Colombia Mexico Soccer
The 2026 FIFA World Cup Trionda ball (AP Photo/Julio Cortez)

A-Z: The SportsTravel Alphabet of 2026 Sports Events

It’s finally here. Six years after winning the right to host the 2026 FIFA men’s World Cup, the tournament will finally kick off this summer across North America. While that event’s return to the U.S. for the first time in 32 years will be the signature domestic sporting event of 2026, there’s plenty more on […]

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NBA3
(Credit: Paul Stevens)

The NBA’s European Charm Offensive

Basketball belongs to the world. More than three decades have passed since the U.S. Olympic “Dream Team” in 1992 turbocharged the sport’s global growth, and basketball now has the second highest participation in the world. Each of the past seven NBA MVP winners was born outside the United States, international tournaments are more competitive than […]

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NBA London
The NBA London Game 2026 at the O2 Arena (Credit: Paul Stevens)

Euro Step: Five Takeaways From My First NBA Game In London

After seven years without an NBA London Game, British basketball fans in the UK could have been forgiven for a lack of interest in a regular-season game between the Memphis Grizzlies and Orlando Magic. However, even long before a reported sellout crowd filled O2 Arena for a 5 p.m. local time tip-off on Jan. 18, […]

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Australia Basketball World Cup
FIBA Secretary General Andreas Zagklis (AP Photo/Mark Baker)

FIBA and NBA Target October 2027 Launch for New European Basketball League

An October 2027 launch for a new European club basketball league operated by FIBA and the NBA is a “realistic target,” according to FIBA Secretary General Andreas Zagklis. Any new professional league would still require the approval of the respective boards of the NBA and the FIBA Central Board. However, Zagklis said that such an […]

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FIBA
FIBA has named FOURTEEN as the global apparel supplier for its 3x3 basketball events (FIBA, FOURTEEN)

FIBA Names FOURTEEN Official Apparel Supplier for 3×3 Basketball Events

FIBA has partnered with premium Swiss sportswear brand FOURTEEN to serve as the official apparel supplier for all FIBA’s 3×3 basketball global events. Launching for the 2026 season, the collaboration will see players kitted out in specific 3×3 basketball apparel that reflects the sport’s fast-paced action and urban culture roots, balanced with the FOURTEEN brand’s […]

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asheville-skyline-credit-exploreashevillecom
Courtesy of Explore Asheville

Southern Conference Inks 10-Year Basketball Extension with Asheville

Asheville, North Carolina, will remain the host of the Ingles Southern Conference Basketball Championships through 2035, under a new agreement between the collegiate conference, the city of Asheville, Explore Asheville powered by the Buncombe County Tourism Development Authority and the Asheville-Buncombe Regional Sports Commission. The deal continues a long-standing partnership between the four entities. “This […]

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Marriott Bonvoy Battle 4 Atlantis

Marriott Bonvoy Gains Title Sponsorship of Battle 4 Atlantis

Marriott Bonvoy has been named the title sponsor of Battle 4 Atlantis, a premier early-season college basketball tournament. The partnership with Atlantis Paradise Island will rename the event the Marriott Bonvoy Battle 4 Atlantis, which will feature elite Division I men’s and women’s college basketball programs competing over Thanksgiving week at the resort in the […]

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