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Citing a desire to move closer to its members, the National Junior College Athletic Association has officially opened its new headquarters in Charlotte, North Carolina, the latest in a string of new initiatives for the association. The move from Colorado Springs, where the NJCAA had been located since 1985, had been in the works for […]
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Gainbridge has reached a multiyear agreement with the Indy 500 to become presenting sponsor of the famed IndyCar race, starting with the 2019 event. The online financial services company will also become the official annuity and life insurance partner of IndyCar, IMS and the Indy 500 under terms of the deal. Gainbridge offers its services to […]
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On February 1, U.S. Figure Skating will invite people from around the United States to participate in the third annual National Get Up Day. As part of the event, people are encouraged to share stories that embody the “Get Up spirit” at WeGetUp.com, by using #WeGetUp or #NationalGetUpDay on social platforms or by contacting their local media outlet […]
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Toyota has added USA Curling to its stable of national governing bodies that is sponsors. The deal makes the NGB the ninth winter governing body sponsored by the auto manufacturer. The deal with USA Curling includes sponsorship of the NGB’s Paralympic program, national championships, Curling Night in America on NBCSN and activation at one Paralympic Team and […]
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New York Road Runners will host its first race outside the city’s five boroughs with the launch of the NYRR Newport Fiesta 5K, in the Newport area of downtown Jersey City, New Jersey. The race will be staged on May 4. As part of the event, NYRR will host open runs and free youth programs […]
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Jetpacks are a technology that always seems to be in the future. But that future seems to be getting a little closer. Soon, you may be able to attend a race as a fan—or host one as a venue—in the JetPack Racing League. That, at least, is the plan conceived by David Mayman, CEO of […]
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The winter version of ESPN’s X Games will stay in Aspen, Colorado, through 2024 under a five-year extension announced with the Aspen Skiing Company…
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The XFL has turned to a sports industry veteran to become its first president and chief operating officer. Jeffrey Pollack will serve in the role, overseeing the upstart football league’s strategic planning and business operations, as well as the management of the league’s eight teams. “Just as Oliver Luck is perfectly suited to be commissioner and CEO, so too is […]
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USA Luge will slide for at least two more years with White Castle, agreeing to an extension on the fast food company’s sponsorship with the national governing body. Under terms of the deal, White Castle will continue as the title sponsor for USA Luge’s talent identification program, which is known as the White Castle USA […]
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Travel to and from Louisville, Kentucky, will now come with a bit more punch. Timed with the celebration of the late boxer’s birthday, his native city of Louisville has…
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