Tag: Shellie Kichler

SportsAlabama2026
Sports Alabama drove more than $685 million in economic impact to the state in 2025. (Photo: Augusta Stone)

Sports Alabama Announces More Than $685 Million in Economic Impact for 2025

Sports Alabama had a banner year in 2025, and the state-wide sports organization is carrying the momentum forward with refreshed branding. Alabama’s sports tourism organization, Sports Alabama, announced that its 30 member destinations brought more than $685 million in economic impact to the state in 2025, according to an annual report released Monday. In a […]

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How Collegiate Sports Tourism Drives Economic Impact in Alabama

Alabama’s location in the South is synonymous with religion – the religion of collegiate athletics. Celebrating state pride through college sports is a deep-seeded tradition that both unites and divides families but also lends itself to a “welcome wagon” for families, fans and student-athletes traveling to events in destinations across the Yellowhammer State. College football […]

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