Tag: fan activations

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Red Bull driver Max Verstappen of the Netherlands makes a turn during the Formula One Miami Grand Prix auto race Sunday, May 4, 2025, in Miami Gardens. Fla. (AP Photo/Rebecca Blackwell)

From Formula One to the NFL: How The LIVE Team is Elevating Fan Activations in Sports

This is part of an occasional series spotlighting companies, destinations or individuals that will be attending the TEAMS Conference & Expo for the first time. This year’s edition will take place from October 26—29 in Birmingham, Alabama, and will feature a Rookie Reception for first-time attendees. That event will be on Monday, October 26 at […]

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Screenshot_29-5-2026_165539_www.soundersfc.com
(Credit: Seattle Soccer Celebration)

Five of the Most Creative Fan Activations at the World Cup

What started out as merely a soccer tournament for 13 national teams in 1930 has become a global phenomenon with 48 teams, and organizers now see the FIFA World Cup as a significant tourism driver for their local and national economies. Almost a century later, as the United States, Canada and Mexico prepare to welcome […]

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