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The United States Ski and Snowboard Association recently hosted the FIS Freestyle World Cup at Utah’s Deer Valley Resort, the first World Cup event on U.S. soil since COVID-19 began spreading throughout the country nearly a year ago. Along with a U.S. women’s sweep in dual moguls, there were no subsequent positive COVID tests. To be […]
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Building any new major sports venue would be a time-consuming task potentially fraught with issues during the best of times. Working on a nearly $1 billion renovation to a local landmark during a pandemic would appear to be even more challenging. Instead, the good-as-new Climate Pledge Arena is on track to host one of the […]
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One of the more creative sponsorship deals in Olympic sports will continue as White Castle and USA Luge have renewed their partnership through 2023. The pairing of luge athletes known as sliders and the small hamburgers of the same name comes after the two sides first joined forces in 2017. Since then, White Castle has […]
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Comcast will continue as the official cable television and communications partner of U.S. Ski & Snowboard through 2023. The sponsorship renewal will allow Comcast to support the national governing body’s Olympic skiers and snowboarders and will feature the company’s Xfinity brand as the title sponsor of the Xfinity Birds of Prey men’s alpine ski racing […]
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U.S. Ski & Snowboard has become the latest national governing body to partner with TeachAids to provide members with access to concussion-awareness resources through the company’s Crash Course education initiative. The video-based interactive learning experience was developed alongside a team of academics, researchers, doctors and athletes. The program uses virtual reality and other interactive online […]
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One of the more amusing fundraising events in Olympic sports will see its sixth annual event when USA Luge organizes the Duluth Trading Company USA Luge Running of the Balls on February 20. The event, which will air on the organization’s website, offers participants the chance to purchase lacrosse balls, which are then run down […]
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Destinations will be able to bid on NCAA championship events that have never before been open for bidding. For the first time this winter, the NCAA will have predetermined hosts for the preliminary rounds in the Division II men’s and women’s basketball tournaments. Bidding is open at ncaa.org/bids and destinations have until January 25 to […]
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The Great Lakes Sports Commission has agreed to provide a $55,000 grant to the Ishpeming Ski Club in Michigan to help them complete their iconic Suicide Bowl ski venue improvement project. The proposed project is part of a five-year plan to improve and modernize the venue, developing it into a regional ski jumping and Nordic […]
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The National Women’s Hockey League 2021 Isobel Cup Semifinals and Final will air live on NBCSN on February 4–5 from Herb Brooks Arena in Lake Placid, New York, the first time that women’s professional hockey will be live on a major national cable network in the United States. “Our partnership with NBC Sports is monumental […]
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The year 2020 will go down as a moment where the sports-event industry was forced to pivot. The impact of the COVID-19 pandemic was felt by all stakeholders, whether they are destinations, event organizers, hotels or any number of suppliers. While there has been evidence that the industry has begun its recovery, there are still […]
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