Category: Main Feature

Main Feature — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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Children participate in i9 Sports flag football. (Courtesy: Jeremy Dillard)

A Team for Ezra: i9 Sports Gives Kids a Chance to Play, and Parents a Chance to Lead

Jeremy Dillard remembers difficult car rides with his son after a high-pressure football practice in their school district. His son Ezra, 8 years old that fall of 2019, had an unquenchable passion for the sport, and what Jeremy calls an “uncanny ability” to memorize stats and facts that would have made him a force in […]

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World Squash Day 2026 (Credit: World Squash)

World Squash Day 2026 Celebrated Worldwide with Pre-LA28 Initiatives

Squash players from around the world marked World Squash Day on October 10 by taking part in a range of initiatives and celebrations, as a sign of the sport’s growing participation globally. That growth is poised for an even bigger boost when the sport makes its Olympic debut in 2028 in Los Angeles. World Squash […]

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Fan engagement is an important part of the the Walmart NW Arkansas Championship Presented by P&G. (Courtesy of Outlyr)

LPGA Tour Stop in Rogers, Arkansas, Marks Two Decades of Growth

In 2007, the LPGA Tour made its first stop at Pinnacle Country Club in Rogers, Arkansas, a town of roughly 50,000 people not far from the Oklahoma border. In that inaugural season, the professional golf tournament was the sole attraction, but as it marked its 20th edition last month it had grown into a weeklong […]

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The NHL's Winter Classic has become one of the league's signature events. (AP Photo/Erin Hooley)

Eight Marquee Games Highlight Record-Tying NHL Schedule

The National Hockey League took its summer break quite literally. Last season ended with one week left in spring, and the new season started Tuesday one week into autumn. Beyond bringing to a close the shortest offseason among the major professional North American sports leagues, the busy opening days kicked off what is already a […]

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World’s Finest Chocolate Fueling the Pursuit of Passion Through Fundraising

This is the first in an occasional series spotlighting companies, destinations or individuals that will be attending the TEAMS Conference & Expo for the first time. This year’s edition will take place from October 26—29 in Birmingham, Alabama, and will feature a Rookie Reception for first-time attendees. That event will be on Monday, October 26 […]

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LSU's Mike the Tiger strolls along campus during tailgate season. (Credit: Tamaria Williams/Visit Baton Rouge)

Baton Rouge, Louisiana: Where the Bayou Bengals Roar

For hundreds of cities and towns across the United States, college football season brings a special kind of tourism boom each fall. Few locations echo louder than Baton Rouge, Louisiana. LSU’s iconic Tiger Stadium that holds more than 102,000 people, and thousands more Tiger faithful and out-of-town visitors flood Baton Rouge on game weekends, making […]

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The 2026 Global Running Conference in Copenhagen, Denmark (Credit: Paul Stevens)

2026 Global Running Conference: Five Key Takeaways from Copenhagen

COPENHAGEN, Denmark — The current state of the running industry, case studies of emerging marathon events around the world, and the future of mass participation sports globalization were all on the agenda at the 2026 Global Running Conference in Copenhagen, Denmark. Hosted by World Athletics in collaboration with Danish Athletics, the fifth edition of the […]

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Runners of all ages at the 2026 World Athletics World Road Running Championships (Credit: Sparta on Flickr)

Copenhagen Returns to Mass-Participation Roots for Festival of Running

COPENHAGEN, Denmark — The 2026 World Athletics World Road Running Championships and coinciding Global Running Conference, held in Copenhagen last weekend, served as both a nod to the past and a look toward the future of mass participation events. It also highlighted just how far the movement has progressed in the last five decades. A […]

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Kansas head coach Lance Leipold will lead his team into Wembley Stadium on Saturday against Arizona State. (AP Photo/Charlie Riedel, File)

From Lawrence to London: Inside the Kansas Jayhawks’ journey to its first international game

On July 21, a cargo ship departed the United States, bound for London. After a five-week journey across the Atlantic Ocean, it landed in England. Inside were essential elements to bring major American college football to the capital of the United Kingdom for the first time in 38 years. Bottled water. Athletic tape. Training tables. All […]

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Folsom Field in Boulder, Colorado, is the home of the Buffaloes and Ralphie's Run before each home game. Photo by Jason Gewirtz/SportsTravel

2026 Ultimate College Football Road Trip: 10 Most Scenic Stadiums

The college football season is two weeks old and the sport has already revived its reputation for being delightfully unpredictable. Already this month has featured a controversial, Hail Mary finish between Michigan and Western Michigan at the Big House, a goal-post toppling upset by Oklahoma State over No. 6 Oregon in Stillwater, Oklahoma, and a […]

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