Category: Collegiate Sports

Collegiate Sports — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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Many sports were forced to have cardboard fans in 2020. What will 2021 bring? (AP Photo/Laurence Kesterson)

The 2021 Outlook for the Sports-Event Industry

The year 2020 will go down as a moment where the sports-event industry was forced to pivot. The impact of the COVID-19 pandemic was felt by all stakeholders, whether they are destinations, event organizers, hotels or any number of suppliers. While there has been evidence that the industry has begun its recovery, there are still […]

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University of Hawai’i Gets Naming Rights Sponsor for Arena

University of Hawai’i Athletics and Bank of Hawaii announced 10-year, $5 million sponsorship through 2030 for the naming rights of the Stan Sheriff Center, which will be referred to as SimpliFi Arena at Stan Sheriff Center. The new name retains the legacy of former Hawai’i Athletics Director Bruce “Stan” Sheriff. Bank of Hawaii chose the […]

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BBVA Sponsoring Auburn vs. Alabama Iron Bowl Matchup

The annual Iron Bowl matchup between Auburn and Alabama, one of the fiercest rivalries in sports let alone college football, will have a naming rights sponsor this year.  BBVA will sponsor the game and community initiatives tied to the November 28 matchup. BBVA USA, whose headquarters are in Birmingham, Alabama, will use a Virtual Iron […]

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NAIA Women’s Lacrosse Championships Awarded to Lawrence Tech

The National Association of Intercollegiate Athletics has awarded Lawrence Technological University hosting rights for the 2022 and 2023 Women’s Lacrosse National Championships in partnership with the Detroit Sports Commission. Blue Devils Stadium will host the events as the women’s lacrosse championship will get its own host site and break from the men’s lacrosse invitational for […]

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Nick Carparelli: What to Expect from the 2020 Bowl Season

 Nick Carparelli was named executive director of the Football Bowl Association in December 2019, which in retrospect is a fascinating time to begin a job overseeing the college football bowl structure. One of his first goals was to launch an effort to rebrand the trade association whose members include the more than 40 bowl […]

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Raleigh to Host Collegiate Esports Championship

Collegiate Sports Management Group has announced that it will host the first Collegiate Esports National Championship, April 29–May 2, 2021 at the Raleigh Convention Center in Raleigh, North Carolina. The championship tournament is expected to feature schools from CSMG partners including ECAC Esports, the National Junior College Athletic Association Esports and the High School Esports […]

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NCAA Women’s Beach Volleyball Championships Head West

The NCAA Women’s Beach Volleyball Championships will head west for the first time in 2025 and 2026 as the Orange County Sports Commission was awarded the rights to host the events in Huntington Beach, California. From its inception in 2016, the event has been staged in Gulf Shores, Alabama. The California city received the event as […]

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CFP National Championship – January 14, 2020
Photo: Scott Clarke/ESPN Images

ESPN Announces Bowl Game Lineup

While the fate of the college bowl season has been up in the air for months, ESPN has announced a broadcast schedule for 35 games that should help bring some clarity to the postseason and its events. The network has announced its broadcast plans, including 13 games owned and operated by ESPN Events as well […]

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Learfield IMG and EA Form Collegiate Esports League

The increasingly crowded collegiate landscape for esports has another entry, with Learfield IMG College announcing a deal with Electronic Arts to form Level Next, The College Esports League. The multiyear partnership will feature at least one of EA’s esports titles and will serve as the official home of the video game publisher’s collegiate esports champions. […]

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Pacific Seafood Catches on as Pac-12 Sponsor

The Pac-12 Conference has reached a multiyear partnership with Pacific Seafood to have the family-owned company serve as the conference’s official meat and seafood provider. The agreement will cover the upcoming abbreviated football season and will see the Oregon-based company become an official partner of the conference’s football championship and men’s basketball tournament. “As a […]

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